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US consumption update – Getting stingy

Summary:
Retail sales posted their third consecutive monthly decline in February, but there is no need to worry, for now.The US consumer has shown surprising stinginess lately. Soft February retail sales data continue the uneven pattern of consumption data since the beginning of the year. On a y-o-y basis (and nominal terms) they were up only 4.0% in February, below the 1-year average of 4.4%.This soft consumption data is even more surprising as all consumption signals are flashing green for the US consumer.For now there is probably no need to worry about the US consumer. Fundamentals remain in good shape, the labour market remains very solid, consumers are feeling great, and credit card debt (a major driver of US consumption) continues to flow freely. At the same time, it is also possible we

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Retail sales posted their third consecutive monthly decline in February, but there is no need to worry, for now.

US consumption update – Getting stingy

The US consumer has shown surprising stinginess lately. Soft February retail sales data continue the uneven pattern of consumption data since the beginning of the year. On a y-o-y basis (and nominal terms) they were up only 4.0% in February, below the 1-year average of 4.4%.

This soft consumption data is even more surprising as all consumption signals are flashing green for the US consumer.

For now there is probably no need to worry about the US consumer. Fundamentals remain in good shape, the labour market remains very solid, consumers are feeling great, and credit card debt (a major driver of US consumption) continues to flow freely. At the same time, it is also possible we might start to see the first negative side-effects of a strong economy – namely the stepped-up pricing power of corporates at the expense of the consumer. In other words: inflation, at the expense of consumption volumes.

In the near term, this consumption softness may dent Q1 GDP growth – 3.0% quarterly growth seems now out of reach. But we keep our annual forecast of 3.0% GDP growth unchanged for now – especially as we still bet on a catch-up in consumption in Q2-2018 based on still-solid fundamentals.

This recent data is unlikely to affect the Federal Reserve’s view – the Fed is as much focused on hard data as it is on forward looking surveys, which remain very solid. Q1 consumption softness is likely to be seen as a temporary hiccup.

Thomas Costerg
Thomas covers the US and Canadian economies from New York. He was previously based in London, covering the UK and the euro area. Thomas started his career with Lehman Brothers in London in 2007 and also worked at a Paris-based private bank and asset manager. Do not hesitate to contact Pictet for an investment proposal. Please contact Zurich Office, the Geneva Office or one of 26 other offices world-wide.

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