Pokémon Go Gave It a Go This summer we saw the first widespread breakthrough in AR: people were crowding with their phones under bridges, in restaurants, and on stairs of museums trying to collect the virtual creatures in real life settings. "'Pokémon Go' is hugely helpful in terms of awareness of AR among both consumers and the broader investment community," says Tim Merel, founder and CEO of Eyetouch Reality and Digi-Capital. "It could have far-reaching repercussions beyond games, both in terms of what developers do next and where investors focus their attention." What are other possible uses of augmented reality besides getting people out of their homes in search of Pokémons? AR applications can augment travel experiences in the sense that they can make them fuller and more vivid. When used for sightseeing, AR glasses may display past urban design or reconstructions of historical events. It is also possible to see comments made by previous visitors ("Don't go to that restaurant! They charge you 20 euro only for the table" or "You have to see the sculpture at the back of the cathedral"), and learn about current events and points of interest in the area. Though for now both virtual and augmented reality systems are used mainly for entertainment, this is going to change as there are many more exciting potential use cases.
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Pokémon Go Gave It a Go
This summer we saw the first widespread breakthrough in AR: people were crowding with their phones under bridges, in restaurants, and on stairs of museums trying to collect the virtual creatures in real life settings. "'Pokémon Go' is hugely helpful in terms of awareness of AR among both consumers and the broader investment community," says Tim Merel, founder and CEO of Eyetouch Reality and Digi-Capital. "It could have far-reaching repercussions beyond games, both in terms of what developers do next and where investors focus their attention."
What are other possible uses of augmented reality besides getting people out of their homes in search of Pokémons? AR applications can augment travel experiences in the sense that they can make them fuller and more vivid. When used for sightseeing, AR glasses may display past urban design or reconstructions of historical events. It is also possible to see comments made by previous visitors ("Don't go to that restaurant! They charge you 20 euro only for the table" or "You have to see the sculpture at the back of the cathedral"), and learn about current events and points of interest in the area.
Though for now both virtual and augmented reality systems are used mainly for entertainment, this is going to change as there are many more exciting potential use cases. "We will see the practical uses for consumers, businesses, health and education providers extend far beyond Pokémon Go in the next few years," says Angus Muirhead from Credit Suisse Asset Management, Zurich.
Not Only Games
The University of Louisville offers phobic patients a therapy using VR headsets to allow them experience the anxiety causing situation (like public speaking or seeing a spider) in a controlled and safe environment to help them overcome their fears. Psychiatry is not the only field of medicine which uses the latest technology. AR glasses can remind patients to take medications or check their sugar levels.
The systems are also used in education. Doctors- or pilots-to-be can gain some experience in virtual reality without the consequences of failure in real life. Engineers have also started using VR sets. Not only can they check the influence of weight, winds or temperature on their constructions (bridges, vehicles or buildings), but they can also present the final product to investors and management before the launch.
Augmented reality should add, for example, precision to navigation systems: Pilots can be shown alerts, paths to follow or potential barriers which can appear on their way. Car drivers could have driving directions or traffic information displayed on their windshields. "In our view, AR and MR hardware/services could have a much broader scope in the long term," Neumann and Kaiser claim, "It could even disrupt or replace the smartphone market."