Swiss Economicblogs.org
The shape of the Nespresso coffee capsules is ordinary and unmemorable, according to Switzerland’s highest court, reported RTS. © Daniel127001 | Dreamstime.comIn Switzerland, inventions are protected for 20 years. After that they become part of the public domain and can be copied by anyone. Trademarked brands on the other hand last for 10 years with the possibility of perpetual renewal. Trademarking the shape of the Nespresso capsule was Nestlé’s way to restrict competition beyond the...
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