Swiss Economicblogs.org
Domestic Asian companies usually have a head start in their respective markets, but multinationals have a chance to gain share if they capture changes in user behaviour.They typically have a head-start on multinationals (MNCs) in terms of product localisation and strong relationships with distributors when it comes to rolling out products across traditional trade channels. A deep understanding of local preferences has been a key driver for the success of domestic companies as many foreign...
Read More »Consumer staples in Asia, are local brands or multinationals winning ?
