Tag Archives: Roger Federer

Roger Federer's continued success plays a part in Rolex's image (Keystone) - Click to enlarge Swiss watch brand Rolex has topped a ranking of the world’s most reputable brands for a third year in a row. Rolex beat Danish toy firm Lego for the top spot, while Swiss food manufacturer Nestlé jumped 21 places to rank 33rd. The Reputation Institute compiled the list in its annual Global RepTrack 100external link,...

His Midas touch prevails off court as well as on. Not only has he won 100 million US dollars in tennis prizes over the past two decades, Roger Federer has also struck gold in sponsoring, management and more – not always in a conventional way. As a sportsman, his feats are blindingly obvious: "best...