Summary:
New understanding of tourism to ensure sustainable development
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English (US)
A study commissioned by Zurich Tourism, called “Rethinking Tourism”, outlines a broad vision city tourists to allow for more sustainable development for the industry.
Visitors should be able to feel like locals for a while, counsels the study adding that there is much more to tourism in the city of Zurich than overnight and day visitors.
Local residents also contribute to tourism by attending events and eating in restaurants.
This new approach, known in technical jargon as the “visitor economy”, should lead to a holistic development of tourism and prevent negative side effects such as the overtourism.
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