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Roger Federer's continued success plays a part in Rolex's image (Keystone) - Click to enlarge Swiss watch brand Rolex has topped a ranking of the world’s most reputable brands for a third year in a row. Rolex beat Danish toy firm Lego for the top spot, while Swiss food manufacturer Nestlé jumped 21 places to rank 33rd. The Reputation Institute compiled the list in its annual Global RepTrack 100external link,...

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