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Alexandre Barker



Articles by Alexandre Barker

Mass customisation of breakfast cereals

January 10, 2019

When Hubertus Bessau was 16, he knew exactly what he wanted to do – or rather, he knew exactly what he did not want to do. He did not want to work for a large company where it would be hard for him to have any impact on what happened. His ambition was to find a career that he would enjoy and where he could make a difference.He was already earning his own pocket money by designing websites for friends of his parents rather than taking casual jobs like working in a bar as friends did. When he left school he still did not know what career to choose, and decided to study business administration at the University of Passau in southern Germany, which he hoped might open opportunities that would interest him.When he began his studies, however, he felt that his course involved too much theory and

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Fashion window-shopping on the internet

December 18, 2018

A fast-growing German business which has become the country’s second-largest online clothing retailer and one of the fastest growing e-commerce companies in Europe, has designed its online shop like a fashion magazine to inspire customers seeking new ideas.Most online clothing retailers have a simple model: consumers look at their websites to search for clothing they want and purchase it. ABOUT YOU sees itself as a fashion discovery website which uses personalised data to offer suggestions of outfits and trends in the same way as the pages of a fashion magazine. It is like window shopping on a smartphone, according to Tarek Müller, one of its three co-founders – appealing to people who want to refresh their wardrobe but need inspiration.Based in Hamburg and operating in six EU countries,

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