Tag Archives: Young China

The Chinese generation born between 1990 and 1999 has grown up during a time of rising prosperity. How will this expressive, individualistic, and well-educated Young China shape the country’s business and culture? How will their interests and preferences shape buying behavior in an increasingly consumption-oriented economy? Watch the video to hear what experts at Credit Suisse’s sixth annual China Investment Conference expect from China’s next generation.

China is undergoing a seismic shift from an export-oriented economy to one based on domestic consumption. But what do we know about the generation of domestic consumers who will drive that change forward? Young China – those born between 1990 and 1999 – saw economic growth accelerate rapidly during their formative years, and Chinese wealth per capita has quadrupled since 2000. They were also quite likely to have been their family’s only child, thus often receiving the lion’s share of their...

Just as in Western countries, China’s youth prefers to do most things online – especially shopping. Some 277 million of China’s 649 million Internet users are between the ages of 15 and 25, and people between the ages of 20 and 30 make up about half of the country’s online shoppers. Where are they shopping, and what are they buying? Domestic e-tailers such as Tmall and Taobao are extremely popular, but Credit Suisse also notes that young Chinese shoppers are increasingly ordering clothing,...

Having grown up in relatively prosperous times, entertainment is a bigger priority for China’s youth than for generations past. People under 30 comprise 52 percent of Chinese film audiences and have fueled box-office sales growth of 40 percent a year for the last five years. With plans to open 700 new theaters, Chinese chain Wanda Cinema could see its market share double to 30 percent by 2020, according to Credit Suisse. Meanwhile, the Chinese government has predicted the sports industry –...

The Chinese middle class is getting younger, and the under-30 crowd has very different ideas about managing money than their parents. They are more interested in higher-risk products such as equities, trusts, and peer-to-peer loans and have a greater affinity for banking and investing online. Though the $1.3 trillion yuan ($200 billion) managed in online accounts for just 3 percent of total assets under management in China, it’s been growing fast, and Credit Suisse believes it will continue...

China is facing a serious labor shortage in the not-too-distant future, particularly when it comes to filling dirty, dangerous jobs. Chinese citizens born during the 1990s are better educated than any previous generation, and as a result, factory equipment operator jobs are going unfilled while clerical positions are in high demand. China’s population is also aging – the ratio of people 65 or older to those between 15 and 64 has grown from 10 percent a decade ago to 13 percent in 2014....