Swiss Economicblogs.org
A Starbucks coffee shop in Lucerne, Switzerland (Keystone) - Click to enlarge The Swiss food giant Nestlé is set to pay Starbucks $7.1 billion (CHF7.1 billion) to market the American firm’s products outside Starbucks’ coffee shops. Under the alliance deal, announced on Monday, Starbucks and Nestlé have agreed to work together on marketing strategies and innovation. “This transaction is a significant step for...
Read More »Nestlé and Starbucks agree million-dollar tie-up
