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Tag Archives: Migros Cumulus card

Migros experiments with personalised discounts

Tribune de Genève. According to the NZZ am Sonntag, in September, Swiss supermarket Migros launched a new system which offers personalised discounts. The discount experiment will run for a year in stores in Geneva, Nyon, Bern and Zurich. © Hai Huy Ton That | Dreamstime.com What is it exactly? Those with Cumulus loyalty cards will receive special offers via an app on their phones or personalised discount coupons at check out. Algorithms crunch purchase history data associated with a customer’s...

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Migros experiments with personalised discounts

Tribune de Genève. According to the NZZ am Sonntag, in September, Swiss supermarket Migros launched a new system which offers personalised discounts. The discount experiment will run for a year in stores in Geneva, Nyon, Bern and Zurich. © Hai Huy Ton That | Dreamstime.com What is it exactly? Those with Cumulus loyalty cards will receive special offers via an app on their phones or personalised discount coupons at check out. Algorithms crunch purchase history data associated with a customer’s...

Read More »