Fewer tourists than usual on the Kappellbrücke, Lucerne. (Keystone / Alexandra Wey) The Swiss hotel industry could lose out on up to half a billion francs in 2020 due to the impact of Covid-19, the boss of the country’s tourism body has said. Martin Nydegger of Switzerland Tourism said on Monday that he expects the virus to account for some 2.1 million fewer overnight stays in Swiss hotels this year compared with 2019, amounting to financial losses of CHF532 million...
Read More »Swiss tourist chief warns against Europe-only strategy
Tourists from Asia are still outnumbered by guests from Europe and the US despite a growing number of Chinese and Indian holiday makers in Switzerland. (Archive picture) The director of Switzerland’s tourism marketing company has dismissed criticism that the country is overrun by Asian tourists. Martin Nydegger said concerns by the local population about too many tourists should be taken seriously. But the perception of...
Read More »Switzerland Tourism Names New Director – Martin Nydegger
Martin Nydegger's appointment as the new head of Switzerland Tourism was announced on Friday. (Keystone) - Click to enlarge The top Swiss tourism body has announced that Martin Nydegger will take over from his predecessor Jürg Schmid as head of the organisation. The 46-year-old Nydegger has been a member of Switzerland Tourism’s executive board since 2008. A selection committee within Switzerland Tourism’s...
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