Swiss Economicblogs.org
Federal Railways has the personal data of some 3.7 million commuters. (SRF-SWI) Swiss Federal Railways is coming under fire for using the personal data of commuters for advertising purposes. The data commissioner and a watchdog group have sounded the alarm bell as the volume of data being harnessed grows. Thanks to the increasing digitisation of its services, the Federal Railways now has customer names, addresses, age, sex, telephone numbers, photos, details of trips...
Read More »Should rail commuter data be monetised through advertising?
