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Tag Archives: Cashback scheme

“Italia Cashless”

The latest front of war on cash   Together with Germans and Greeks, Italians have long been the most stubborn and steadfast of Europeans in their love of cash. For years, they have resisted cards and digital payments and viewed with deep suspicion most campaigns to convert them. To a significant extent, they also saved in physical notes, especially older adults, keeping their “rainy day” funds outside the Italian banking system, which has given them plenty of reasons to question...

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