Tag Archives: asia consumer sector

Domestic Asian companies usually have a head start in their respective markets, but multinationals have a chance to gain share if they capture changes in user behaviour.They typically have a head-start on multinationals (MNCs) in terms of product localisation and strong relationships with distributors when it comes to rolling out products across traditional trade channels. A deep understanding of local preferences has been a key driver for the success of domestic companies as many foreign...

China’s economy is becoming more consumption oriented, driven by state policy, demographic changes and solid income growth.As the Chinese economy slows down, its structure is undergoing major changes. The traditional investment-driven growth model is gradually giving way to a consumption-driven one. Household consumption is not only taking a greater share of the economy, it has increasingly become a dominant driver of China’s growth.This transition, from a long-term perspective, is driven by...